“Kathryn’s coaching has been positively transformative in my life,” says hip-hop artist Vic Mensa. Frazier, 48, works with roughly 30 clients, including artists and managers.
This year, she was certified by the International Coach Federation, the world’s largest such organization, and is working toward her MCC (Master Certified Coach), the highest level of accreditation. “I also saw that there wasn’t an obvious person to help them out.” And so, Frazier became a life coach - a term she admits she used to laugh at, despite her own “deep dive” into therapy 20 years ago. “I saw a lot of millionaires that were really unhappy,” she says. But she was disturbed to find that for other artists, success often came with addiction, mental illness and depression. Through her PR agency, Biz3, Frazier has helped acts including Skrillex, Migos and Run the Jewels achieve fame and prosperity. The data, along with DJ gatherings that he organizes, helps his major-label clients sign new artists and decide which ones to prioritize when it comes to radio promotion - an increasingly tricky decision as playlists continue to narrow.īiz3’s Kathryn Frazier helps musicians stay healthy and well-adjusted He charges labels a one-time fee to monitor a track’s club play in perpetuity - key street-level intel that doesn’t necessarily show up in today’s streaming numbers. “There is a hole in club data,” says Diones, 40, who went on to convince a group of top strip-club DJs in Atlanta to begin reporting their spins to him, creating a closely watched chart from their reports that helped many of their top-played acts land record deals and radio play. Then he realized that labels, radio programmers and songwriters would covet that information, too.
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POOL Track Trends principal Jeff Diones knows what’s really playing in the clubsĪ decade ago, Diones was helping Serato, the New Zealand-based DJ-software maker, grow its client base in the United States by showing club DJs how to use the program to keep better track of what they’re playing. He’s going hard for me, so I never want to let him down.” “He tells me, ‘You’re not like the other guys! You’re the next Steven Spielberg!’ But it works. “Khaled is all about motivation,” says Berrios. He learned early on that meticulous editing could make his images look expensive. As a child, Berrios admired the James Bond and Star Wars franchises, and he began experimenting with videography in college. Documenting the extravagant lifestyle of one of hip-hop’s biggest DJs - while living at his home (Berrios resides in Miami when he’s off the clock) - is as glamorous and impactful, given Khaled’s 10.7 million Instagram followers, as it sounds. Five years later, he’s the official photographer for Khaled’s We the Best Music Group.
“He was looking for someone young and hungry,” recalls Berrios, who took the gig and found himself in a room with Drake, Rick Ross, Lil Wayne and Khaled capturing behind-the-scenes footage at the video shoot for “No New Friends.” Khaled liked the results so much that he invited Berrios on the road. In 2013, then-21-year-old Berrios was working days at a Miami shoe store and spending nights photographing the local club scene when an emissary of DJ Khaled approached him about documenting the production of a music video. Ivan Berrios (right) and DJ Khaled photographed on Jin Los Angeles. “ was the first year we signed a client specifically off of data,” he says.
As companies like Facebook charge more and more to reach out to fans, bands want to do it on their own terms and pocket that cash.” He’s using social data to scout new business, too. Now, he spends his days in meetings, either speaking to prospective clients or “doing a deep dive on their digitals, showing them what they’re doing right and wrong. Prior to that, he designed digital systems for Sony and managed digital marketing at Arista. “We play the role of interpreter so can figure out how they’re really doing and what it all means.” Barnes joined UTA a year ago after working with Eric Church at Q Prime.
“Digital data is the tip of the spear of everything we do with a client’s life - brand sponsorship, touring, billing on a festival,” says Barnes. Now 34, he has found a career that marries his two passions, working primarily for country and rock artists on the digital strategy team at UTA IQ, the talent agency’s data analysis-focused division. In college at Samford University, the sixth-generation Nashvillian studied vocal performance. As a kid, Barnes loved coding and hacking for fun.
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