We felt like alternative music needed a quicker turnaround. “We were inspired by how quickly pop and hip-hop move and didn’t want to be left behind. There’s a lot about that.” “I kind of feel like this is our ‘Rubber Soul’ in a way – Kieran Shudall What was the thinking behind releasing the album in two distinct halves? Being a man in his early 30s is a strange time, there’s a lot of things changing and you’re leaving that happy-go-lucky period of your life, maybe. You’re one year closer to death, to be morbid about it, but you’re also in a celebration. There’s a song called ‘Birthday Cake’ – I think the celebration of growing older is always an odd thing. A lot of the sad things on the ‘Sad’ side are to do with me being a young man growing up and the anxieties, and the strangeness of growing older. The ‘Happy’ side is the antidote to the terrible things going on today.” So is the ‘Sad’ side relating to the state of the world? I think the job of a band is to entertain and pull people out of living the everyday 9-to-5. Kieran: “Potentially, yeah! You might feel too happy at the end of listening to it! It’s positive but if there’s anything the world needs now it’s positivity.
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Is the ‘Happy’ side of the album going to be relentless joyous, just smashing us full in the face with positivity? “I’ve always been a fan of sad euphoria…”. “It’s more the vibe of the lyrics,” frontman Kieran Shudall explains. But the two halves aren’t as easily defined as the titles suggest there’s plenty of upbeat sounds on both, only the tone is different. Liverpool guitar pop firebrands Circa Waves own take on the double header album comes with ‘Happy’ at the start of 2020, side one of their new album which will combine with its more sullen sister-piece ‘Sad’ to make a full album a few months later. For The 1975, on their ‘Music For Cars’ project, it appears to be a portrait of modern online malaise. On Foals’ ‘Everything Not Saved Will Be Lost’, it was the acceleration of climate change and its aftermath. All you need now is a relatable millennial theme to link the records together. One solution? The Foals Method, AKA putting out two connected albums six months or so apart. As the pop world spins ever faster, with albums making one-week impacts then disappearing into the ether, you’ve got to sprint to keep up.